China's Commerce Evolution: Expert Insights with James Bay

Welcome to the latest episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet.

 

Today, we explore the dynamic world of commerce in China with James Bay, our Chief Commerce Officer for VML China. We discuss the booming e-commerce market in China, the evolving consumer behaviours, and the impact on platforms like Tmall, Taobao, and Douyin. Additionally, we delve into the power of content in this economy and how to create efficiencies using Gen AI.

Tune in for insights on the future of commerce in one of the world's most fascinating markets.